Redesigning a sophisticated and captivating shopping experience that blends luxury fashion with content

Creating a premier online destination delivering an unparalleled shopping experience that merges commerce with content. From exclusive must-haves to the season’s buzziest beauty launches—every product is handpicked by a BAZAAR editor and each edit is thoughtfully curated to showcase the best of the best. As we reimagined the content hierarchy and dynamic search, we redefined the online luxury shopping experience, bringing runway fashion directly to your screens. This new experience elevates Harper’s BAZAAR editors as the ultimate tastemakers, curating every product with care and showcasing their expertise in every collection. The result is an immersive, engaging shopping journey that sets a new standard for luxury fashion online.