Salesforce+ is a first-of-its-kind live and on-demand content platform with a focus on high-quality original series, live events, and experiences for business audiences. We worked side-by-side with Salesforce, fielding a cross-discipline team to envision, design, and launch the platform in time for Dreamforce—the world’s largest software conference.
In 2020, amidst the uncertainty of the coronavirus pandemic, Salesforce began creating popular live and on-demand content related to evolving business challenges, the future of work, and wellbeing. Leading up to its Dreamforce conference in 2021, Salesforce saw an opportunity to make a splash by building upon its on-demand content catalog to include original series, livestreamed event keynotes, sessions and performances. Together we set out to envision one centralized content platform to inspire the leaders of tomorrow with trusted, premium content and connected, best-in-class experiences.
Through collaborative workshops and early rapid prototyping, we helped define the vision and a full roadmap for Saleforce+, setting our sights on an MVP that would launch with the conference, just four and a half months later.